If by brand identity we mean the multifaceted ways that an organization is perceived by the public, then nearly everything "Design Yesup" does is related in one way or another to the design of brands.
-Design YESup-
When brands are at their best, these signifiers stand for the full range of human experience. What does it look like? How does it speak to you? What is it like to hold in your hand, encounter on a screen, to step inside it, to share with a friend, to turn to at a time of need? A well-designed brand is, above all, purposeful: at once reliable and surprising, never uniform but always consistent, capable of both adaptability and growth. It happens organically, but it doesn’t happen by accident. This is the essence of brand identity.